Why I built this

My first mentor was my father.

I learned business at his side. Every night, I would note what I'd seen. The good. The hard. The corrections.

But in my culture, you don't give feedback to your father. Respect runs one direction.

So I turned the discipline inward.

That was the start of my self-awareness practice. And the seed of this product.

Operator credentials.

  • 20 years as Deputy CEO of a $1.3B industrial group across four countries.
  • Forbes Most Powerful Arab Women.
  • WEF Young Global Leader.
  • The person CEOs called when their dashboard didn't make sense and their COO and CFO weren't talking.
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