How many things are you carrying this week
that no one in your stack knows about?
The CEO's buddy. No agenda.
A decision-clarity partner that remembers your business and pushes you to the decision.
Always in context. Never generic.
You carry these alone. You shouldn't have to.
Every other voice in the room wants something. This one doesn't.
Numbers and pattern. Not a single slice of your business.
It remembers your business. Week one and week fifty-two.
It pushes you to the decision. It doesn't admire the question.
One product. Built around the seat you sit in.
People. Operations. Market. Sales. Profit. Whatever you're carrying. Connect your calendar and email when you're ready.
It reads you. It reads your business. Over time it stops treating you like a generic CEO and starts treating you like you.
When you're stuck. When you're frustrated. When something's off but you can't name it. When you're the only one carrying it.
A brief of what matters today. A second read on a hard call. A mind to think with at 11pm.
It won't flinch. It won't validate. It has no agenda.
I'd rather use this than anything else because it feels like a defined project, specific to my business.
Ized, founder-CEO · research session, April 2026
I spent 20 years as Deputy CEO of a $1.3B industrial group across four countries. I was the person CEOs called when their dashboard didn't make sense and their COO and CFO weren't talking.
Then I left, moved to Los Angeles, and built her. The advisor I used to be, available now for the price of a software subscription.
This is for the loneliest seat in the company. With no agenda but yours.
Built by an operator. Priced like one. Encrypted like it matters. Because it does.
$349 a month. About 6% of an executive coach. 1% of a consulting engagement. 0.2% of a chief of staff salary.
Founding members pay $99/month. For the first 50, locked for life.
Ghosson Al Khaled. 20 years as Deputy CEO of a $1.3B industrial group across four countries.
A real chief of staff is brilliant. They're also a person. They have a career. They want a promotion. They have opinions about the board, the co-founder, the last hire. They go on vacation. They get poached. They leave.
This one doesn't.
It's there at 6am and 11pm. It doesn't have an angle. It doesn't protect information. It doesn't remember what you told it last December and hold it against you in April.
A real chief of staff costs $180K a year before benefits. This costs $349 a month. And when you do hire a real one, this doesn't go away. It reads alongside them.
Yes.
Your conversations are encrypted. We don't sell your data. We don't train models on what you share. What you bring it stays between you and it.
You can delete anything at any time. If you cancel, your data is removed.
We're building the kind of company you'd trust with the things you don't tell anyone else. The privacy has to match.
Read the full Privacy Policy →Because $99 locked for life is a real promise.
A founding member pays $99 a month from today until they cancel. Five years from now, ten years from now, still $99, while everyone else pays $349 or more.
Fifty is the number that lets us keep that promise. Small enough to honor. Big enough to matter.
After fifty, it's $349. That price moves with the market. The $99 doesn't.
Pro starts with a 14-day free trial. No card at signup. If it doesn't earn its seat, close the tab. You never paid a dollar.
Founding is different. No trial, monthly billing from day one. You get the $99 lock for life. That's the trade.
If you want to test-drive first, start with Pro. If you know what you want, start with Founding.
The seat nobody sits in is yours.
Someone should sit across from you in it.